The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosys

Banner ads are a commonplace form of online advertising that often appear at the top of web pages. These rectangular advertisements display textual content to attract visiting customers. Banner ads are known for their extensive visibility and capability to consistently market products or services. They commonly employ appealing designs and compelli